Why Your Business Really Needs a Mobile App?
If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, Smartphone apps have become too important a marketing tool for small business owners to do without.
Running a business successfully in the present scenario means facing competition every day, and I am sure, you must be aware of it!
But, we find in the same scenario, some are still making huge profits and happily growing their business. They are the one who looks for various opportunities and are smart enough in adopting any latest technology to stay ahead of the other and be the winner.
There could be more than a thousand competitors doing the same business, but that doesn’t mean you can’t be different from them. To stay ahead and immovable in your business in the present day, you have to implement the fast and modern technology into your business.
You might have noticed that mobile app is the latest buzzword in the digital world and so in businesses today. Most of the world’s smart and intelligent business persons are adopting this latest technology for the advancement of their business.
Let’s look at the main reasons of using mobile apps to boost your business:
Building strong relationships with the customers
This is really important for any business, every single one of them needs to interact with their users and customers in order to provide a better experience for them, gain a better reputation and simply get better and bigger. The relationship with the user is extremely important. Even simply putting a feedback button on your website is a huge advantage; imagine how helpful it will be for you to launch an app with a separate section where users can leave their wishes and feedback or just contact you whenever they feel an urgent need to do so!
Apps can help customers discover what your business can do for them and help make it easier to buy your product or service. The user experience improves a lot with a mobile app; if it is really great and helpful it may go viral – the users will their friends about your company simply because they like working with you.
Build Brand Recognition
Whether your business is new or rebranding, you can enhance its recognition using a mobile app. simply create an app with likeable features and you will mesmerize your audiences.
Find a way to get your clients involved in your app regularly. The more often they interact with it, the more they will actually like the products or services it sells. This rule of the thumb in advertising is called effective frequency. It states that if customers see the brand more than 20 times, then it is truly noticed.
These days, mobile apps come with a sharing option where users can share your communication with their friends. It is like a friend telling you about a great service or product he or she bought somewhere. Studies indicate that referrals and third-party sales are among the most valuable marketing strategies.
Enhance Customer Engagement
If your mobile app is a high quality product, the people will spread a word about you and share with their friends and leave positive feedback on App Store or Google Play Market. Of course it’s not the only way to increase your target audience and get new customers. The latest researches show that the users spend 90% of the time on their smart phones using the applications.
And of course lots of people are constantly looking for the new apps at the stores and can find yours even accidentally. Moreover, if you launch an app for an already successful service, you’ll automatically get a big part of your loyal users ready to join, just because having all of your favorite places and service on your phone is so easy and comfortable.
If your target audience mostly consists of younger generation tends to spend most of their time on the phone, and is also most active in the web, which increases the chances of your brand getting the exposure it deserves.
Improve Customer Loyalty
It gets so easy to lose a customer nowadays, it’s even a bit scary. One wrong step, one wrongly performed ad on TV or radio, one little marketing failure and the people start leaving for the rivals. It’s certainly impossible to prevent it once and forever, but one can try to reduce the amount of times it happens. Speaking generally, your application itself already is a good instrument to attract and keep the clients, because of the increasing mobility and better experience it provides.
The stats show that if a customer has installed an app and liked it, there’s a much higher probability of him staying put for the longer time. But there’s one more way to increase the people’s loyalty to your product, and there’s no surprise that it’s generally called a loyalty bonus system. Basically it means giving some kind of bonuses to the people, who use your app for a long time, bring their friends via a referral link or simply leave the fair and important feedback.
It may not look like the most profitable system, but keeping a client, especially a satisfied client should be considered a priority in every business, even if you need to invest in it or lose some straightforward profit on it — it will recoup really fast, if you do everything right.
Create a Direct Marketing Channel
You will hardly find anyone without a smart phone these days! So, marketing becomes very easy through a mobile app which is best reachable to all. It can very well act as a marketing tool, more than any other medium, which can highlight your business and bring you popularity.
A Mobile app will help you to be a part of e-market, it helps your business to be known in the social media. Your products make a fast forward move due to this feature. Your publicity can be increased, Wondering how!
Here is how, Facebook, Twitter, and other social media sites can be better utilized, your customer can easily share your app and feedback of your products and services with their connections. There is another exciting way to promote your services and product is by Push notifications, this feature enables you to send the forthcoming promotions or any special event to your customers and prospects.
Developing a mobile responsive website can be a great start for businesses who wish to get their feet wet. However, if you really want to stay at the forefront of change, developing a branded mobile app may also help your business’s mobile presence.
Contact us today to start building your own app for business!